immediate time to value
Know 🧠 your new user.
Unlock 🔓 early personalization.
Boost ⚡ activation and retention.
✔️ Feed user data into your recommendation engine.
✔️ Personalize from the very beginning.
✔️ No cookies or questionnaires.
✔️ Eliminate cold starts.
Don't take the risk.
Personalize early. Activate more users.
B2C content companies today must act fast to engage users. Delays in delivering personalized experiences can lead to lost opportunities and inneficient customer acquisition spend.
Cactian enables content platforms to quickly access and utilize high-quality user data, streamlining the activation process and enhancing retention from the first user interaction.
Use cases
Personalize the experience (from the first interaction) with data-driven insights.
arrange content based on user preferences
Increase engagement and boost activation rate by ensuring users see what matters most to them from the beginning.
Personalize User Journeys
Improve user activation and reduce churn by guiding new users in a way that resonates with them.
Offer Targeted Discounts
Foster a positive first experience by using personalized discounts to incentivize new users.
Discover more cases
Your product has a lot to offer. Make it easy for your user to know all about it.
Benefits
Boost the engagement of your users - from the beginning.
Personalize the experience, eliminate cold starts and engange your users from their first interaction with your product.
Activate more users and reduce customer acquisition cost.
Make the most out of your marketing budget by increasing activation rates.
How it works
We take care of providing you with meaningful data of your new user. You control the experience.
AI powered, secure and effective.
Ready to boost your user activation? Let’s talk.
Connect with us - unlock early personalization today.
© Cactian. All rights reserved.
Privacy Policy
Last Updated: 12-04-2025This Privacy Policy ("Policy") explains how Cactian ("we", "us", "our") collects, processes, and protects data in connection with our services. By using our services, you agree to the terms outlined in this Policy.1. Introduction
Cactian enables businesses ("Customers") to enhance user experiences by securely accessing and processing user data from third-party platforms, with explicit user consent. We act as a data processor, meaning we process data strictly on behalf of the Customer, who is the data controller. We prioritize data privacy and compliance with applicable laws, including the General Data Protection Regulation (GDPR).2. Data Collected
Cactian collects and processes data in the following ways:- User Data from Third-Party Platforms: Cactian facilitates the retrieval of user data from third-party services, including Google and YouTube, strictly with user consent. This may include data such as liked videos, playlists, and subscriptions. This data is temporarily processed on behalf of the Customer and made available to them. Cactian does not determine the purposes or means of data processing and does not store personal data beyond what is necessary for processing.
- Website Data: When users voluntarily submit their email address on our website, we collect this information to provide updates and communications related to our services.
- Technical & Usage Data: We may collect anonymized analytics data to improve our website and services, such as traffic patterns and interaction metrics.3. Purpose of Data Processing
Cactian processes data solely on behalf of and under the instructions of the Customer (the data controller). The purposes for which the data is used are determined by the Customer, and typically include enhancing their services to end-users (e.g. providing recommendations similar to what the user liked in other platforms), subject to valid user consent. Such use must always comply with the policies of the respective data providers (e.g., Google and YouTube) and applicable data protection laws.We may also use data collected directly from our website (e.g. email addresses) for the purpose of responding to inquiries or sending updates, where permitted.4. Data Retention
- User data from third-party platforms is not retained beyond the necessary processing period.
- Email addresses collected via the website are stored until the user unsubscribes or requests deletion.
- Anonymized analytics data is retained for service improvement purposes.5. Data Processing & Third-Party Services
- Cactian processes user data from third-party platforms, including Google and YouTube, strictly on behalf of the Customer and in accordance with user consent.
- The Customer, as the data controller, is responsible for ensuring lawful data usage and compliance with relevant regulations.
- We do not sell, rent, or disclose Google or YouTube user data to third parties. We process this data strictly on behalf of the Customer (the data controller), and only share it with that Customer in accordance with the user’s explicit consent. We do not use or share Google user data beyond what is necessary to provide or improve our service, as permitted under the Google API Services User Data Policy.
- We do not use collected data for any purpose other than those explicitly stated.
- Cactian does not train AI models with user data.6. Security Measures
We implement industry-standard security measures to protect data, including:- Secure authentication and encryption.
- Restricted access to personal data.
- Use of well-known cloud providers for hosting and security compliance.7. User Rights & Compliance
Under GDPR and other applicable laws, users have the right to:- Access their data and request details about its processing.
- Withdraw consent at any time, affecting future data collection.
- Request data deletion, which will be executed by the Customer, as they act as the data controller.
- File a complaint with the relevant data protection authority.8. Contact Information
For any questions or data-related inquiries, contact us at: hello@cactian.comWe may update this Policy periodically. Any significant changes will be communicated in advance.
Terms of Service
Last Updated: 09-04-2025These Terms of Service ("Terms") govern the use of the services provided by Cactian ("we", "us", "our"), a platform that enables businesses ("Customer", "you", "your") to access and process user data from third-party services to enhance user experiences.
By using our Services, you agree to these Terms. If you do not accept them, you may not use the Services.1. General Information
- Company Name: Cactian
- Address: Google for Startups Campus, C. de Moreno Nieto, 2, Arganzuela, 28005 Madrid, Spain
- Contact: hello@cactian.com
- Jurisdiction: These Terms are governed by the laws of Spain and the European Union.2. Description of Services
Cactian provides a middleware solution that enables businesses to securely retrieve user data from third-party services, with explicit user consent. This data is processed and made available to Customers for the purpose of personalizing and improving user experiences.Cactian does not store personal data beyond what is necessary for processing and transfer, nor does it train AI models with third-party data.3. Use of Third-Party APIs & Services
Cactian integrates with third-party platforms, and Customers must comply with their respective API terms and policies.Cactian uses cloud infrastructure to ensure security, scalability, and availability of the services.Cactian is not responsible for:
- Service disruptions or changes in policies from third-party API providers.
- The availability, functionality, or security of third-party platforms.4. User Consent & Customer Responsibilities4.1. User Consent Collection
Cactian facilitates user consent collection within its UI and shared via API. The Customer is responsible for ensuring compliance with data protection laws (e.g., GDPR, CCPA) and securely storing consent records.4.2. Privacy Policy Requirements
The Customer must provide a compliant privacy policy that clearly informs users:
- What data will be accessed and how it will be used.
- How users can withdraw consent or request deletion.Cactian will display this privacy policy to users before requesting access to their data.4.3. No Unauthorized Use
Customers may only use data obtained through Cactian for lawful purposes and in compliance with applicable regulations. Misuse may result in immediate account termination.5. Prohibited Uses
The Customer agrees not to use Cactian for:
- Illegal or unethical activities, including any violations of data privacy regulations.
- Processing data related to adult content, gambling, or other high-risk industries.
- Re-identification of anonymized users or tracking users beyond the agreed scope.Failure to comply with these restrictions may result in termination of services and potential legal action.6. Security & Compliance6.1. Data Security
Cactian follows industry best practices to ensure secure API access, including:
- Encryption of data in transit and at rest (where applicable).
- Secure authentication and authorization mechanisms.
- Strict access controls to limit data exposure.Customers are responsible for:
- Safeguarding their API keys and authentication credentials.
- Implementing internal security measures to prevent unauthorized data access.6.2. GDPR & Compliance
Cactian acts as a data processor, meaning:
- It does not store personal data beyond what is required for processing and transfer.
- It does not use data to train AI models.The Customer, as the data controller, is responsible for compliance with GDPR, CCPA, and other applicable data protection laws.
If a user exercises their right to erasure or withdraws consent, the Customer must ensure that the data is deleted from their systems.7. Data Retention & Deletion
Cactian does not retain user data beyond the necessary processing period. Customers are responsible for:
- Defining their own data retention policies in compliance with applicable laws.
- Ensuring that users have a clear process to request deletion of their data.Upon termination of the Customer’s account, all associated data is permanently deleted, unless otherwise required by law.8. Limitation of Liability
No Warranty. Cactian provides its services "as is" and makes no guarantees about availability or performance.
Limited Liability. Cactian is not liable for direct, indirect, incidental, or consequential damages resulting from:
- The use or inability to use the Services.
- Data loss, business interruption, or unauthorized access.
- Third-party API failures or policy changes.The Customer agrees to indemnify Cactian against any claims, losses, or damages resulting from their misuse of the Services.9. Service Availability & Termination9.1. Service Availability
Cactian operates using cloud services and strives for high availability. However, downtime may occur due to maintenance, third-party API limitations, or security incidents.9.2. Account Termination
Cactian reserves the right to suspend or terminate a Customer’s account if:
- The Customer violates these Terms.
- There is evidence of unauthorized or unethical use.Customers may terminate their account at any time. Upon termination, all associated data will be deleted as per the Data Retention & Deletion policy.10. Dispute Resolution
Any disputes arising from these Terms shall be resolved under the jurisdiction of Madrid, Spain.Before pursuing litigation, both parties agree to first attempt resolution through mediation. If mediation fails, disputes shall be resolved in Spanish courts, unless otherwise agreed.11. Modifications to These Terms
Cactian reserves the right to update these Terms at any time. Customers will be notified of significant changes at least 30 days in advance before the new Terms take effect.If you have questions about these Terms, please contact us at hello@cactian.com.